Creative Concept – Mother’s Day

Overview:
There are secrets we only whisper to one person, Mom. This Mother’s Day campaign celebrates the unique bond between mothers and daughters, where natural beauty is inherited, cherished, and shared across generations.

Creative direction:
Through tender portraits and delicate handwritten notes, the campaign captures quiet moments of trust, love, and timeless rituals. The art direction highlights authenticity and softness, creating an emotional connection through natural light, soft textures, and intimate framing. Each visual tells a story of heritage, elegance, and feminine strength.

My role:
I developed the creative concept and led the art direction across all assets, from photography to social media adaptations. I worked closely with the production team to ensure the tone remained personal and cohesive, translating emotional storytelling into refined visual content aligned with Sisley’s brand values.