With over 10 years of experience in Art Direction, and currently Creative Studio Manager at Givaudan Active Beauty, I develop refined and distinctive creative visions for beauty and luxury brands, from concept to execution.

Strategy & Vision
I translate complex narratives shaping ideas into strong concepts that elevate brand image and support business objectives. My approach combines creative intuition with a deep understanding of marketing, ensuring every vision is both desirable and purposeful.

Creative Direction
I define and lead 360° creative concepts across campaigns and brand ecosystems. In close collaboration with marketing, communication teams and global stakeholders. I guide multidisciplinary talents: photographers, motion designers, agencies and creatives, to bring ideas to life with consistency, precision and a high level of craft.

Execution
From concept to delivery, I oversee the full creative process. I ensure execution across all touchpoints, including image-making, video, social media, print and digital assets, as well as product and design development. I am deeply involved in every stage, from art direction on set to final output, guaranteeing both creative excellence and operational efficiency.

Expertise
With a strong background in beauty and luxury, I bring a deep understanding of brand storytelling, visual culture and product positioning. My experience, from luxury brands to beauty allows me to translate scientific and marketing inputs into elevated, meaningful visual concepts and campaigns.

Global Perspective
Fluent in four languages, I thrive in international environments and cross-functional teams. I build strong collaborations across cultures and disciplines, bringing a global mindset and a high level of adaptability to every project.