Creative Concept – Le Baume & Le Serum

Overview:
To elevate the launch of Le Sérum and Le Baume, the creative direction introduces a bold, graphic universe, one that reflects the sophistication, performance, and high-end positioning of Hair Rituel’s latest essentials.

Creative direction:
Geometric compositions, sharp angles, and layered textures create a visually striking atmosphere. Through a refined play of light and shadow, the images evoke theatricality and sculptural elegance, turning each product into an object of desire. The aesthetic draws from modern design principles while remaining rooted in Sisley’s visual DNA.

My role:
I led the creative concept and art direction of the launch key visual, defining the visual tone, structure, lighting approach, concept and visual creation alongside the photographer. Working from initial set design to final composition. I led the coordination of post-production, including detailed retouching, and integrated all graphic elements to finalize the key visual. The image was prepared for high-level print production, ensuring precision and fidelity across luxury advertising formats.