Creative Concept – Le Baume & Le Serum

To elevate the launch of Le Sérum and Le Baume, the creative direction introduces a bold, graphic universe. Geometric compositions, sharp angles, and layered textures set the stage for a striking visual impact.

Through a refined play of light and shadow, each image evokes a theatrical, almost sculptural elegance highlighting the sophistication and performance of Hair Rituel’s new essentials.