Creative Concept – Champagne F.Bouron

Overview:
Inspired by the passage of time and the sun’s journey across the sky, this concept explores how shifting light, Rosée, Zénith, Heure Bleue, and Équinoxe, shapes the soul of Champagne. Each moment of the day becomes a poetic anchor, influencing the grapes, the atmosphere, and ultimately, the character of each cuvée.

Creative direction:
This visual identity blends rhythm, nature, and refinement. The design system translates temporal transitions into a cohesive brand universe through minimalist forms, tactile labels, and an elegant photographic language. The result is a brand experience that reflects both the precision of craftsmanship and the beauty of impermanence.

My role:
I developed the global art direction and branding, from logo creation to bottle labels and art direction for photography. The goal was to create a timeless identity that feels rooted in nature yet elevated enough to resonate in the world of premium Champagne.