Les Raffineurs

Art Direction

Pamela Carbonell collaborated with Les Raffineurs to develop the visual identity and brand experience for their new apparel line, Affaire de Famille. This project encompassed the full creative process, from concept ideation and art direction to final execution, ensuring a cohesive and meaningful identity for the brand.

The project began with an in-depth creative direction phase, where Pamela defined the brand’s concept, tone, and storytelling approach. Through curated mood boards, she established the aesthetic universe of the collection, setting the foundation for the brand’s visual language.

At the heart of the identity, Pamela designed a bespoke logotype for Affaire de Famille, which became the signature element of the collection. She also developed a series of unique namings and logos for various t-shirts and apparel pieces, reinforcing the brand’s storytelling through design.

To ensure a harmonious and recognizable brand presence, she crafted a custom color palette and typography selection, defining a visual framework that would be applied across all touchpoints. She then executed the graphic logotype application, ensuring its seamless integration into the apparel line.

Beyond branding, Pamela was responsible for the execution of product details, including the tags, labels, and packaging elements, bringing the brand identity to life through meticulously designed print materials.

By merging graphic design, visual storytelling, and strategic brand experience, this collaboration resulted in a strong and distinctive visual identity that connected with the audience while elevating the Affaire de Famille collection as a cohesive and memorable brand.