Graphic Design - Affaire de Famille

Affaire de Famille was launched as the new apparel and lifestyle brand by Les Raffineurs. To bring this brand to life, a complete creative concept was developed from the ground up. The project involved crafting a full visual identity, from the tone of voice and logo design to the color palette, naming, tags, labels, packaging, print, and web design. The result is a cohesive and meaningful universe that reflects the brand’s values of style, heritage, and modernity.