Collage Event

Overview:
To celebrate the launch of Histoires d’Orangers, I created and led a collage workshop designed for both influencers and clients at Le Bon Marché. The experience offered a creative and engaging way to discover the new fragrance by translating its identity into artistic visual compositions.

Creative direction:
I curated and prepared all the material, ensuring the imagery aligned with the fragrance’s universe. The workshop encouraged participants to express the perfume’s story through personal, aesthetic collages. As part of the collaboration, I also created an original artwork for the fragrance, which was gifted to participants and adapted for social media. This visual was later brought to life as an animated motion video, blending artistic textures and storytelling in harmony with the brand’s codes.

My role:
I developed the creative concept, curated the visual elements, guided the participants in composing their collages, and oversaw the production of the animated video, collaborating closely with a motion designer to ensure a refined and cohesive result.