Creative Concept – Botanicals

Overview:
Rooted in the vibrant and poetic spirit of a botanical garden, this visual identity blossoms with color, nature, and freshness. The campaign brings Nalu’s new Botanicals range to life through a sensory-driven narrative that celebrates fruits, plants, and vitality with a rich, dynamic aesthetic.

Creative direction:
From advertising visuals to digital activations, the concept reflects the energy of nature while aligning with the brand’s youthful, energizing tone. Bright color palettes, natural textures, and layered compositions infuse the visuals with motion and freshness.

My role:
Over two years, I led the art direction and campaign development in close collaboration with the brand manager, social media team, photographer, and videographer. I was responsible for defining the visual identity, guiding the production of teaser and animation videos, and co-leading ideation sessions for launch activations. The campaign was widely visible across Belgium from public transport and retail to digital platforms, establishing a strong and coherent brand presence.