Content Creation – Fusalp

Overview:
Created to support the launch of Fusalp’s Spring–Summer collection across social media, this content series translates the creative vision of the collection into a cohesive visual narrative. Inspired by the mood, textures and seasonal atmosphere of the collection, each visual was designed to express the brand’s elevated aesthetic while creating engaging digital moments throughout the campaign.

My role:
I developed the art direction and oversaw the creation of social content for the launch campaign, translating the collection’s visual language into a series of digital assets. From concept development to final execution, the objective was to create a cohesive content that enhanced storytelling, elevated engagement and support the collection’s across social media.