Fusalp

Art Direction

Pamela Carbonell collaborated with Fusalp to develop a cohesive visual identity and brand experience for the launch of their new collection. She created a series of digital artworks that seamlessly aligned with the brand’s creative direction, ensuring a refined and impactful visual narrative.

Each artwork was meticulously designed to reflect the essence of the collection, enhancing its storytelling while maintaining the brand’s signature aesthetic. To further elevate the campaign, these visuals were brought to life through video animations, adding movement and depth to the brand’s communication.

This collaboration fused static and motion design, crafting a dynamic and immersive brand experience that strengthened Fusalp’s presence across digital and marketing platforms.