Former

Art Direction

Pamela Carbonell was entrusted with developing the catalogue layout and visual direction for Former, ensuring a refined and cohesive brand presentation.

She curated and selected the most compelling imagery, defined retouching guidelines, and crafted a sophisticated layout that aligned with the brand’s identity. Her work extended to typography selection, ensuring a harmonious balance between design and storytelling.

Beyond the catalogue, she also designed digital invitations for Former’s exclusive events, maintaining the brand’s visual coherence across both print and digital platforms.

To ensure a luxurious final product, she meticulously oversaw the paper selection, finishes, and printing process, adding details like embossing and premium textures, reinforcing Former’s commitment to craftsmanship and excellence.